Nova Web Designs

Have you started a business or are looking to start one soon? Well, one term you might’ve heard of when looking to grow your business is SEO. While you may not know what that is or you don’t fully understand it, SEO is one of the most important things you need to grow your business.

That’s why we’re here to help you understand!

What is SEO?

SEO (Search Engine Optimization) is a set of practices that work to improve the appearance and positioning of web pages in organic search results. In layman’s terms, it works to help boost your page to the top of the list when you search for something on a search engine like Google or Bing.

How Does SEO Work?

Search engines such as Google or Bing gather information on all the content they can find on the internet and create a large database called an index, relating information to each other and basing search results on many different scaling factors. SEO makes your website appeal to these scaling factors and thus makes your website appear higher on the search list.

Is SEO High Maintenance?

SEO is an ongoing process and is constantly changing. This is because businesses are competing with each other and constantly changing their strategy to get an upper hand on the market. Having a successful online marketing strategy means having an adaptable and continuous SEO strategy.

What Are The Benefits of SEO?

  • Drives Website Traffic: SEO accounts for over 50% of all website traffic and over 40% of revenue. Consumers use search engines over 3 billion times per day, so of course having your website appear at the top of the search results will increase your traffic and revenue!
  • Long-Term Strategy: Unlike other marketing strategies such as Pay-Per-Click(PPC), SEO keeps working and provides benefits even if you take a short break. While SEO does require maintenance, you don’t have to constantly check up on it or make it a regular expense like PPC. And although you don’t get results as fast as PPC, you are investing in a strategy that will last longer and is completely scalable with your business.
  • Boosts Credibility: Websites that appear at the top of search engines like Google are often seen as trustworthy. So having your page appear there will not only make your website more credible, but your business as well!

SEO is very important for old and new consumers to find your business and keep returning to it. So it goes without saying that SEO is essential for a successful online business, whether it is a large corporation or has just started.

If you have any questions or would like a free 30 minute consultation, you can visit our website Contact Us or call us at  (571) 529-5999 !